Wed, 7 Oct 2026
Cars & Reviews

Ford Puma Gen-E from £26,245 with the full £3,750 grant

Ford's electric Puma was one of the first two cars to qualify for the top Electric Car Grant band. Here is what it costs before and after the grant, and how it stacks up against the Vauxhall Frontera Electric and Peugeot e-2008.

A blue right-hand-drive Ford Puma Gen-E electric crossover parked on a residential street in a UK market town on an overcast morning
A blue right-hand-drive Ford Puma Gen-E electric crossover parked on a residential street in a UK market town on an overcast morning. Photo: EV Compared

Quick answers

  • The Ford Puma Gen-E starts at £26,245 after the full £3,750 Electric Car Grant, against £29,995 before it.
  • The Puma Gen-E and the E-Tourneo Courier were the first two cars to get the full £3,750, confirmed in August 2025; other models have joined the top band since, while cars such as the Peugeot e-2008 get £1,500.
  • The 2026 model year Puma Gen-E has a WLTP range of 400km (249 miles), up about 15 miles, with a battery of roughly 47kWh usable, and still charges at up to 100kW.
  • The Puma Gen-E comes in Select (£29,995) and Premium (£31,995) trims before the grant, or £26,245 and £28,245 after it.
  • The Peugeot e-2008 starts from £33,900 after its £1,500 grant, £7,655 more than the grant-adjusted Puma.

The Ford Puma Gen-E starts at £26,245 after the full £3,750 Electric Car Grant, down from £29,995 before it (Express & Star). It was one of the first two cars to qualify for the top grant band, which makes the Puma the cheapest way into a Ford EV by some distance, and the 2026 model year kept the same starting price. For UK drivers weighing up small electric SUVs, that discount changes the comparison with rivals that carry the smaller £1,500 grant.

What does the Puma Gen-E cost with the grant?

The Puma Gen-E comes in Select and Premium trims. List prices are £29,995 and £31,995 before the grant, and taking £3,750 off the entry price gives £26,245. Our guide to the latest eligible models tracks which cars qualify and at what level.

Puma Gen-EPrice
Entry price before grant£29,995
Entry price after £3,750 grant£26,245
Premium before grant£31,995
Premium after £3,750 grant£28,245

Ford and its dealers apply the grant at the point of sale, so you do not claim it yourself. Check your dealer’s quote shows the grant as a separate line before you sign.

Why does the Puma get the full grant?

The Puma Gen-E and the Ford E-Tourneo Courier were the first two EVs to receive £3,750, confirmed in August 2025, and other models have since joined the top band. Cars placed in the lower band, including the Peugeot e-2008, get £1,500 (Express & Star). The bands depend on how a car is made and shipped. The Puma is built in Craiova, Romania, with its drivetrain assembled at Ford’s Halewood plant in the UK, which helped it clear the sustainability criteria for the top band. Our explainer on who qualifies covers the rules.

What range and charging speed do you get?

The 2026 model year Puma Gen-E has a WLTP range of 400km (249 miles), up 15 miles on the car it replaces, (Autocar). The original car had a 43kWh usable battery; European data for the 2026 model year gives about 46.8kWh usable, and early coverage of the update still quoted 43kWh, so confirm the figure with your dealer. Peak DC charging stays at 100kW, which Ford has quoted as 10 to 80% in about 23 minutes, with AC charging at up to 11kW. Expect noticeably less than 249 miles on a cold motorway run.

How does it compare with rivals?

CarPriceGrantSource
Ford Puma Gen-EFrom £26,245£3,750Express & Star
Vauxhall Frontera ElectricFrom £22,495£1,500Vauxhall UK press coverage
Peugeot e-2008From £33,900£1,500Peugeot UK

The Peugeot e-2008, listed at £35,400 before its grant, is £7,655 dearer than the grant-adjusted Puma at entry level. The Vauxhall Frontera Electric undercuts the Ford on its starting price, at £23,995 before the £1,500 grant and £22,495 after it. It offers a 44kWh battery for about 186 miles or a 54kWh pack for up to 253 miles, so the Puma sits between the two Vauxhall versions on range. Higher Frontera trims cost more, so compare final dealer quotes. For wider options see our cheapest new EVs and the list of affordable EVs under the grant.

What does the grant change for buyers?

The grant is a fixed discount, so its value is largest on the cheapest cars. Taking £3,750 off £29,995 is a cut of about 12.5%, which is a bigger proportional saving than the £1,500 given to cars in the lower band. That is why the Puma undercuts rivals that list at a similar price. Finance and lease quotes may move too, because monthly payments are built from the price after the grant, so ask for a revised quote if you have one from earlier this year.

Because the Puma is a small crossover, the practical limits are boot space and motorway range rather than price. If you regularly drive long distances, the 100kW peak charging speed and 23-minute 10 to 80% time are worth testing against your usual routes before you commit.

What this means for you

If you want a small electric SUV and have £26,000 to spend, the Puma Gen-E is now among the strongest value choices, and the full grant is the reason. Ford also promotes a Power Promise package with free home charger installation, up to 10,000 miles of free charging and an eight-year or 100,000-mile battery warranty, which is worth asking your dealer to confirm in writing.

Get quotes on the Puma Gen-E, Frontera Electric and e-2008 in writing, each showing the grant separately, and compare the on-the-road totals. Grant funding is finite, so see how long it may last before you delay a decision.

How we test and where our numbers come from

Range figures are official WLTP combined values taken from manufacturer UK specification pages, with real-world estimates drawn from independent comparative testing. Prices are UK list prices at the time of the latest update. Tax, grant and charging-scheme figures come from GOV.UK and HMRC publications. We re-check every guide when pricing, specification or policy changes. Last checked 6 October 2026.

Frequently asked questions

How much is the Ford Puma Gen-E after the Electric Car Grant?

The Puma Gen-E starts at £26,245 after the full £3,750 grant. Before the grant, the Select costs £29,995 and the Premium £31,995, which become £26,245 and £28,245 after it. The grant is applied by Ford at the point of sale.

Which cars get the full £3,750 Electric Car Grant?

The Ford Puma Gen-E and Ford E-Tourneo Courier were the first two, confirmed in August 2025. The government has since placed other models in the top band, so check the current eligible list. Cars in the lower band, such as the Peugeot e-2008, receive £1,500.

What is the Ford Puma Gen-E's range?

The 2026 model year has a WLTP range of 400km, or 249 miles, which Autocar reported as 15 miles more than the outgoing car. Some European data quotes up to 417km, so use the UK figure when comparing. Real-world range will be lower, especially on motorways in winter.

How fast does the Ford Puma Gen-E charge?

Peak charging speed is 100kW, which Ford quotes as 10 to 80% in about 23 minutes.

Sources and further reading

EV Compared

The EV Compared editorial team tracks the UK electric vehicle market full time: new model launches, list prices, WLTP and real-world range, public charging tariffs and the tax rules that decide what an EV actually costs to run. Every guide is checked against manufacturer specifications and official GOV.UK figures, and updated whenever the numbers move.