Suzuki e Vitara cut to £24,999: £4,996 below Toyota Urban Cruiser

Suzuki has cut the e Vitara to £24,999 for the 49kWh Motion and £27,999 for the 61kWh Motion, effective from 1 October 2026. The prices are permanent and on the road, and they replace the Suzuki Granted offer. The Toyota Urban Cruiser, which shares much of its hardware, lists at £29,995 for its cheapest version, so the Suzuki now undercuts it by £4,996.

Suzuki described the change as one transparent price with no grant or deductions to calculate (Wheels-Alive, Motor Trade News). For anyone shopping for a small electric SUV, it moves the e Vitara into the same price bracket as our electric cars under £30,000.

What has Suzuki changed?

Suzuki Granted was a self-funded discount of £3,750 across the e Vitara range for retail customers, launched when the government grant was announced (EV Fleet World). It took the 49kWh Motion from £29,999 to £26,249 and the 61kWh Motion from £32,999 to £29,249.

The new prices are lower still. All figures below are before any government Electric Car Grant, and none include one.

e Vitara	List price	Suzuki Granted price	From 1 October 2026	Change against offer price
49kWh Motion	£29,999	£26,249	£24,999	£1,250 lower
61kWh Motion	£32,999	£29,249	£27,999	£1,250 lower

That is a £5,000 reduction on the original list price of each car, and the permanent price does not depend on a deadline the way the discount did.

How does the e Vitara compare with the Toyota Urban Cruiser?

Toyota’s launch pricing is £29,995 for the Icon, £33,495 for the Design and £35,745 for the Excel (Toyota UK Media). The Icon has a 49kWh battery and 106kW output, while the Design and Excel use the 61kWh battery with 128kW.

Battery	Suzuki e Vitara	Toyota Urban Cruiser	Toyota premium
49kWh	Motion £24,999	Icon £29,995	£4,996
61kWh	Motion £27,999	Design £33,495	£5,496

The Toyota figures are launch list prices from Toyota UK and we have not applied dealer discounts, which vary. The Suzuki figures are Suzuki’s new fixed prices.

On range the two are close. Toyota quotes up to 213 miles WLTP for the 49kWh Icon and up to 264 miles for the 61kWh versions. Suzuki’s published WLTP figures are 214 miles for the 49kWh e Vitara and 267 miles for the 61kWh 2WD, falling to 246 miles with ALLGRIP-e four-wheel drive.

Neither car is eligible for the Electric Car Grant, and both are built in India at Suzuki’s Gujarat plant, so no grant is included in any price in this article.

What does the extra Toyota money buy?

Less than the price gap suggests. The Urban Cruiser comes with Toyota’s warranty of up to 10 years or 100,000 miles if it is serviced at a Toyota dealer, and battery cover of up to 650,000 miles (to 70% capacity, with annual dealer servicing). Suzuki also offers a free Service Activated Warranty of up to 10 years or 100,000 miles, and lists the e Vitara battery at 8 years or 160,000km. Suzuki announced a 10-year battery warranty in 2025, but we could not confirm its current conditions, so ask the dealer.

Equipment is a less clear argument. The e Vitara Motion already includes a 360-degree camera, parking sensors, adaptive cruise control, navigation and smartphone connectivity. The Toyota Design adds heated front seats and steering wheel, heated door mirrors and a windscreen wiper de-icer, together with the bigger battery. A Toyota buyer is therefore paying mainly for the Toyota badge and dealer network, and for a longer battery mileage limit, not for a different car underneath.

Where does the e Vitara sit among cheap electric cars?

At £24,999 it is dearer than grant-assisted rivals such as the Hyundai Ioniq 3, which starts at £18,495 after the full £3,750 grant, and the Ioniq 3 61kWh costs £21,995. Those cars qualify for the grant; the e Vitara price has no grant in it. Our guide to the cheapest new EVs shows how the field now stacks up, and the list of grant-eligible models explains who gets what.

Suzuki is also cutting hybrid prices, with the Swift from £16,499 and the Vitara Hybrid from £21,999 under offers reported to run to the end of the year (Auto Express), so the e Vitara price sits within a wider campaign.

What this means for you

If you wanted an e Vitara, there is no reason to wait for another offer: £24,999 is the price. The 61kWh Motion at £27,999 adds 53 claimed WLTP miles over the 49kWh car’s 214 miles (267 against 214) for £3,000 and is the better choice if you cover long distances.

If you were looking at an Urban Cruiser, ask Toyota what it will take off. Without a discount you are paying £4,996 to £5,496 more than for a Suzuki with similar range. Both brands offer up to 10 years of dealer-serviced warranty, so that is a weak reason to pay it; the badge and dealer network are the real differences. Before ordering either, compare against the grant-eligible small electric cars, because a £3,750 grant can outweigh a lower list price.